Abandoned carts are one of the biggest challenges for online retailers. According to recent studies, nearly 70% of online shopping carts are abandoned before a purchase is made. However, Shopify offers a powerful Abandoned Cart Recovery feature that allows you to send automated emails to remind customers about their abandoned carts and encourage them to complete their purchase.

How to set it up:
- Go to Shopify Admin > Settings > Checkout and enable Abandoned Checkout Emails.
- Customize the email to include a reminder of the items in their cart, a special discount, or free shipping offer to incentivize customers to complete the purchase.
These reminders can significantly improve your recovery rate, turning abandoned carts into sales.