Site speed is a major factor in user experience, SEO, and conversion rates. If your Shopify store takes too long to load, customers will likely abandon their carts and go elsewhere. Slow load times are often caused by large image files, excessive apps, or unoptimized code.

How to improve site speed:

• Compress images: Use image optimization tools to reduce file size without compromising quality.
• Remove unused apps: Some Shopify apps can slow down your site if they’re not actively being used. Uninstall unnecessary apps.
• Use a content delivery network (CDN): Shopify offers built-in CDN services to deliver content quickly, no matter where your customers are located.

You can use tools like Google PageSpeed Insights or GTmetrix to test your website’s speed and identify areas for improvement.